Union Bank targets 80m unbanked customers

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Union Bank disclosed in Lagos recently that it intends to capture 80 million unbanked customers (about 47 per cent of Nigeria’s population), while unveiling a number of digital banking solutions.

The solutions include cardless withdrawals at ATMs by simply generating a code on the new banking app to use at ATMS, “Locate An Agent” feature on its banking app, designed to bring its mobile banking services directly to its customers, upgraded online banking platform, UnionOnline, with aesthetic improvements, new features and banking transactions through short code messaging on their mobile phones.

According to the bank, the cardless ATM withdrawal cuts across the strata of the populace banking directly and indirectly with its branches in the country.

Explaining the solutions, Chief Executive Officer of Union Bank, Mr. Emeka Emuwa, said the bank’s management worked tirelessly for nearly two years to deliver the solutions because, “We invested time and resources to understand what our customers really need and how we can deliver the right solutions to meet those needs.

“This investment in understanding our customers’ needs has led to the innovations and first-to-market features. Our new platforms marry simplicity, functionality and aesthetics to deliver a seamless and improved user experience for our customers.”

The CEO further stated that Union Bank has joined a growing financial industry trend that hopes to extend banking services to less tech-savvy customers and customers who want to avoid Internet banking, which requires data, as well as the financially excluded.

On his part, Union Bank’s Head of Retail Banking, Carlos Wanderley, said while using the mobile app, customers can locate the Union Bank Direct Sales Agent closest to them and request cash collection for deposit or withdrawals. Agents can also open accounts and assist customers with other banking services at a location convenient for them.

According to him, “Locate an Agent’ was designed to create convenience for small businesses and sole entrepreneurs.

“This is an on-demand service, which allows them conclude basic banking transactions at a time and location most convenient to them, just like the traditional thrift collector.

“It saves them time and provides one-on-one VIP service they would likely not get at the branches.

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