Equity Assurance launches USSD mobile solution


Equity Assurance Plc has launched a mobile (USSD) Insurance solution. It is a self-service solution which enables car owners/users to purchase authentic third party auto insurance with the use of their mobile phones in less than five minutes. Managing Director of the company, Mr. Moruf Apampa, who disclosed this said the company is a member of Sunu Group which operates in 14 countries in Africa. He said, “This mobile (USSD) application also serves as a platform for customer engagement, claims payment and other after-purchase services. He stated:

“The company’s decision to develop this ground-breaking mobile insurance solution is aimed at ensuring excellent customer experience at all times for its existing and prospective customers at affordable cost. In addition, it guarantees customer convenience, easy and secure access, real-time interaction and speedy service.” Apampa said that the application will be available to all customers, regardless of their GSM network or type of phone they use, whether they have internet access or not, effective 8th December 2017.

Apampa, who became the managing director of Equity Assurance in December 2016, went on further to explain the firm’s strategic decision to deploy low-cost digital/mobile technologies as a means to overcoming longstanding industry challenges while effective and affordable insurance solutions to Nigerians, regardless of their location or economic/social status. He said “The firm has witnessed a surge in purchase of its insurance products since testing the application with a few selected customers, garnering a lot of very positive feedback from the customers and organizations that are looking to partner.

I can confidently say that Equity Assurance Plc is on the verge of revolutionizing the insurance marketplace in Africa within the next few years.” Mr. Abba Kyari Bukar, Chairman of the Company, said Equity mobile insurance solution is not just innovative for the sake of it, it is designed to address existential challenges that have faced insurance customers in Nigeria over the past 100years.

“It is a simple, first-of-its kind, self-service solution which enables car owners to purchase authentic 3rd party Auto Insurance with the use of their mobile phones in less than 5minutes.”

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